FinanceUSANA Health Sciences Faces Steep Decline Amidst Brand Underperformance
USANA Health Sciences (USNA) experienced a significant stock drop following its Q2 earnings report. The company's core direct selling division continued its predictable contraction, while its two growth brands, Hiya and Rise Wellness, showed alarming revenue declines. This led to a substantial reduction in their 2026 financial projections, prompting a re-evaluation of USNA's stock valuation.